There have been more than a few journalists predicting “the end of the shopping mall” if big traffic drivers like Nordstrom and Macy’s shut down. Roughly a year ago, one in seven retail purchases were made online, and even before the virus, online shopping was expected to increase. The switch to predominantly online shopping is inevitable, and this could be very good for the environment. The biggest win will be the control that brands regain. They will not be forced to sell certain clothes at discounted prices through department stores, instead they will be able to sell directly to customers and incorporate sustainability in that process.
Read about specific initiatives that brands like Amazon and ThredUp are implementing using the #linkinbio